Food choices are the most important daily decisions that can be made for our health and well-being, and it's not any different when it comes to feeding our pets. At Purina Beyond, they believe that when we connect with what's natural, we reconnect with what's good in food. Why Have a Simple Ingredient List? Simple means knowing exactly what your dog is eating--nine natural, recognizable ingredients you know and trust, plus vitamins and minerals. It makes for a simple ingredient list, but the recipe behind it is not. They thoughtfully select ingredients that work together to provide the nourishment your dog needs and nothing he doesn't.